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Marketing Associate

2 months ago

London, Greater London, United Kingdom Almero Student Full time
About Almero Student

Almero Student is a leading provider of student accommodation, offering a range of affordable and well-managed properties across the UK. With a strong focus on delivering exceptional student experiences, we are committed to providing the highest standards of accommodation and support.

Job Title: Marketing Associate

We are seeking a highly motivated and creative Marketing Associate to join our team. As a key member of our marketing team, you will play a crucial role in developing and executing marketing strategies to drive occupancy, brand awareness, and engagement within the student accommodation sector.

Key Responsibilities:
  • Support the development and execution of marketing strategies to drive occupancy and brand awareness
  • Manage and grow our social media presence on platforms such as Facebook, Instagram, Tik Tok, and LinkedIn
  • Create engaging content to drive engagement and increase brand awareness
  • Plan, design, and execute email marketing campaigns via HubSpot to drive engagement
  • Oversee and update content on the company website, ensuring it stays current and SEO-friendly
  • Monitor website performance and user engagement through analytics tools, providing insights and recommendations for improvement
  • Manage and update listings on third-party platforms to attract new tenants and increase brand awareness
  • Assist with photography and room styling for marketing purposes, ensuring properties are presented in the best possible light
  • Plan and organise a calendar of student events working closely with on-site teams to deliver the best student experience
  • Manage and optimise business profiles on Google to increase visibility and engagement and maintain the company's online reputation by responding to feedback
  • Conduct market research to identify trends, competitor activities, and opportunities for growth
  • Liaise with external partners and agencies to coordinate marketing efforts and promotional activities
Requirements:
  • Minimum of 2 years of experience in marketing, preferably within the student accommodation or hospitality industry
  • Strong understanding of digital marketing, social media platforms, and content creation
  • Proficiency in marketing tools and software, such as Google Analytics, WordPress, Canva, HubSpot, social media management platforms, and editing tools
  • Creative thinker with strong problem-solving abilities
What We Offer:
  • Private Medical Insurance
  • Private Dental Insurance
  • Enhanced Pension
  • Life Assurance
  • Performance Related Bonus Scheme
  • Annual Salary Review
  • Quarterly Engagement and Social Events