Senior Category Marketing Professional
1 month ago
**Job Title:** Senior Category Marketing Professional
We are seeking a highly skilled and experienced Category Marketing Executive to join our team at The Oval Partnership, based in East Yorkshire.
About the RoleThe successful candidate will assist in developing and driving category plans for specified accounts through category insight and consumer behaviour understanding. They will also develop category knowledge and expertise to ensure customers adapt to changing consumer needs, providing opportunities for business growth.
Main Responsibilities- Liaise with the Senior Category Marketing Manager to ensure consistency of approach and sharing of best practice between accounts.
- Monitor and evaluate Retailer category performance against Corporate RST or total category growth as relevant. Contribute to customers' promotional and category range management through clear analysis and insight and assist with NPD, ranging, and merchandising opportunities within this process.
- Improve category performance understanding through utilisation of available data sources. Insight and reporting will be driven from weekly EPOS where relevant along with 4 weekly market data sources.
- Contribute to consumer research projects, ensuring projects deliver to timescales, budget and that all needed stimulus is provided to achieve the maximum insight. Collaborate in the identification and development of opportunities from projects to improve category performance and secure mutual growth opportunities.
- Support Retailers to maximise marketing opportunities with consumers via available media and communication tools to them. Ensure on-pack communication opportunities are maximised through alignment to consumer decision hierarchies and insight-driven product naming and supporting copy/quality reinforcements.
- Build Retailer relationships and contribute effectively to category meetings, through collaboration on the delivery of impactful presentations and effective management of projects. Communicate effectively with colleagues on project progress supporting with deliverables as required.
- Complete other projects and duties as and when required ensuring that the Company meets its objectives.
To be successful in this role, you will need:
- A minimum of 1 year's experience working within a Category Management function in an FMCG business.
- Good analytical abilities and able to interpret data from multiple sources into trends, actionable insight, and opportunities with a logical clear flow within end outputs.
- Competent spreadsheet analysis skills working with large numeric data sets.
- Experience of using market data, (e.g. IRI, Nielsen, Kantar, Dunnhumby, Aimia) and can extract relevant data and insight.
- A self-starter able to use initiative to work alone also and work effectively in team environments.
£40,000 - £50,000 per annum, depending on experience.
About UsThe Oval Partnership is a leading food manufacturer based in East Yorkshire. We are committed to delivering high-quality products to our customers and are looking for talented individuals to join our team.
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