Digital Marketing Executive

3 days ago

Rochdale, Rochdale, United Kingdom Wireless CCTV Ltd Full time
Job Description

Job Title: Digital Marketing Executive

Job Summary:

We are seeking a highly skilled Digital Marketing Executive to join our team at Wireless CCTV Ltd. As a Digital Marketing Executive, you will be responsible for managing and optimizing our Pay-Per-Click (PPC) campaigns across various platforms.

Key Responsibilities:

  • Develop and Implement PPC Campaigns: Create and execute PPC campaigns across platforms such as Google Ads, Bing Ads, and Social Media to drive traffic, conversions, and sales.
  • Conduct Keyword Research and Ad Copywriting: Conduct thorough keyword research and create compelling ad copy to optimize campaign performance.
  • Monitor and Analyze Campaign Performance: Regularly monitor and analyze campaign performance data to make data-driven adjustments and improve ROI.
  • Perform Regular Audits: Conduct regular audits of PPC accounts to identify areas for improvement and implement optimization strategies.
  • Collaborate with the Marketing Team: Work closely with the marketing team to align PPC campaigns with overall marketing strategies and objectives.
  • Create and Present Performance Reports: Create and present detailed performance reports to internal stakeholders and board members, highlighting key metrics and insights.
  • Stay Up-to-Date with Industry Trends: Stay current with industry trends, best practices, and emerging technologies in PPC advertising.
  • Manage Budgets and Bid Strategies: Manage budgets and bid strategies to ensure efficient use of resources and maximum return on investment.
  • Conduct Competitor Analysis: Conduct competitor analysis to identify opportunities and threats in the market.
  • Ensure Compliance: Ensure all PPC campaigns comply with platform policies and guidelines.

Requirements:

  • 2-3 Years of Experience: 2-3 years of experience working in a similar role.
  • Experience with Display Advertising: Experience with display advertising, remarketing, and programmatic advertising.
  • Analytical Skills: Strong analytical skills and the ability to interpret data, making data-driven decisions.
  • Proficiency in PPC Platforms: Proficiency in using PPC advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc.
  • Excellent Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling ad copy.
  • Familiarity with Web Analytics Tools: Familiarity with web analytics tools such as Google Analytics.
  • Strong Understanding of SEO: Strong understanding of SEO and its relationship with PPC.
  • Google Ads and/or Bing Ads Certification: Google Ads and/or Bing Ads certification is desirable.
  • Detail-Oriented: Detail-oriented with excellent organisational and time management skills.
  • Ability to Work Independently: Ability to work independently and as part of a team in a fast-paced environment.

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