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Digital Marketing Specialist
2 months ago
Job Title: Digital Marketing Specialist
Company: Wireless CCTV Ltd
Job Type: Full-time
Location: Remote (UK-based company)
About Us:
Wireless CCTV Ltd is a leading provider of mobile surveillance systems, established in 2001. We are committed to delivering high-quality solutions that meet the needs of our customers.
Job Summary:
We are seeking a highly skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for managing and optimizing our Pay-Per-Click (PPC) campaigns across various platforms, including Google Ads, Bing Ads, and Social Media.
Key Responsibilities:
- Develop, implement, and manage PPC campaigns to achieve maximum ROI and drive traffic, conversions, and sales.
- Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance.
- Monitor and analyze campaign performance data, making data-driven adjustments to improve ROI.
- Perform regular audits of PPC accounts to identify areas for improvement and implement optimization strategies.
- Collaborate with the marketing team to align PPC campaigns with overall marketing strategies and objectives.
- Create and present detailed performance reports to internal stakeholders and board members, highlighting key metrics and insights.
- Stay up-to-date with industry trends, best practices, and emerging technologies in PPC advertising.
- Ensure all PPC campaigns comply with platform policies and guidelines.
Requirements:
- Experience with display advertising, remarketing, and programmatic advertising.
- Strong analytical skills and the ability to interpret data, making data-driven decisions.
- Excellent written and verbal communication skills, with the ability to create compelling ad copy.
- Familiarity with web analytics tools such as Google Analytics.
- Strong understanding of SEO and its relationship with PPC.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- A dynamic and supportive work environment.
