Digital Marketing Specialist
4 days ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Wireless CCTV Ltd. As a key member of our marketing department, you will be responsible for developing and executing effective Pay-Per-Click (PPC) campaigns across various platforms.
Key Responsibilities- PPC Campaign Development
- Design and implement PPC campaigns across Google Ads, Bing Ads, and Social Media platforms.
- Conduct thorough keyword research and ad copywriting to optimize campaign performance.
- Perform A/B testing to identify areas for improvement and implement data-driven adjustments.
- Performance Analysis and Reporting
- Monitor and analyze campaign performance data to identify trends and areas for improvement.
- Prepare and present detailed performance reports to internal stakeholders and senior management.
- Collaboration and Communication
- Work closely with the marketing team to align PPC campaigns with overall marketing strategies and objectives.
- Communicate effectively with internal stakeholders to ensure seamless campaign execution.
- Industry Knowledge and Compliance
- Stay up-to-date with industry trends, best practices, and emerging technologies in PPC advertising.
- Ensure all PPC campaigns comply with platform policies and guidelines.
- Experience and Qualifications
- Proven experience managing PPC campaigns across various platforms, with a track record of achieving measurable results.
- Proficiency in using PPC advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc.
- Strong analytical skills and the ability to interpret data, making data-driven decisions.
- Desired Skills
- Experience with display advertising, remarketing, and programmatic advertising.
- Familiarity with web analytics tools such as Google Analytics.
- Strong understanding of SEO and its relationship with PPC.
- Competitive Salary and Benefits
- Starting salary of up to £28,000 DOE.
- Private healthcare and dental plan schemes, supplying wellness and mental health support services.
- Professional Development Opportunities
- Continuous support and development throughout your career.
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