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Digital Marketing Specialist

2 months ago

Rochdale, Rochdale, United Kingdom Wireless CCTV Ltd Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Wireless CCTV Ltd. As a key member of our marketing department, you will be responsible for developing and executing effective Pay-Per-Click (PPC) campaigns across various platforms.

Key Responsibilities
  • PPC Campaign Development
    • Design and implement PPC campaigns across Google Ads, Bing Ads, and Social Media platforms.
    • Conduct thorough keyword research and ad copywriting to optimize campaign performance.
    • Perform A/B testing to identify areas for improvement and implement data-driven adjustments.
  • Performance Analysis and Reporting
    • Monitor and analyze campaign performance data to identify trends and areas for improvement.
    • Prepare and present detailed performance reports to internal stakeholders and senior management.
  • Collaboration and Communication
    • Work closely with the marketing team to align PPC campaigns with overall marketing strategies and objectives.
    • Communicate effectively with internal stakeholders to ensure seamless campaign execution.
  • Industry Knowledge and Compliance
    • Stay up-to-date with industry trends, best practices, and emerging technologies in PPC advertising.
    • Ensure all PPC campaigns comply with platform policies and guidelines.
Requirements
  • Experience and Qualifications
    • Proven experience managing PPC campaigns across various platforms, with a track record of achieving measurable results.
    • Proficiency in using PPC advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc.
    • Strong analytical skills and the ability to interpret data, making data-driven decisions.
  • Desired Skills
    • Experience with display advertising, remarketing, and programmatic advertising.
    • Familiarity with web analytics tools such as Google Analytics.
    • Strong understanding of SEO and its relationship with PPC.
What We Offer
  • Competitive Salary and Benefits
    • Starting salary of up to £28,000 DOE.
    • Private healthcare and dental plan schemes, supplying wellness and mental health support services.
  • Professional Development Opportunities
    • Continuous support and development throughout your career.