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Marketing Manager

2 months ago

London, Greater London, United Kingdom Argus Media Full time
About Argus Media

Argus Media is a leading global B2B media company that provides essential price assessments, news, analytics, consulting services, data science tools, and industry conferences to illuminate complex and opaque commodity markets.

We are headquartered in London with over 1,400 staff and have 30 offices in the world's principal commodity trading hubs. Our company is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities.

Job Summary

We are seeking a self-motivated and results-focused Marketing Manager to join our team in London. This position is a great opportunity for an experienced ABM marketing professional who thrives on deploying both the art and science of marketing to drive aggressive revenue growth.

Key Responsibilities
  • Support sales in selecting the most appropriate candidate accounts for ABM programs.
  • Translate sales and account objectives into project plans for marketing support.
  • Promote marketing plans internally and update them through collaboration with sales.
  • Identify internal and external resources for use in marketing execution for targeted strategic accounts.
  • Orchestrate and lead ongoing check-ins to ensure progress to account goals, monitor and develop account plans, and stay focused on upcoming account requirements.
  • Participate actively in regular account reviews and calls.
  • Educate and inspire account managers on the potential role of marketing within strategic accounts.
  • Provide ongoing data and insights on strategic accounts and contacts within these accounts.
  • Measure and analyze ABM program performance on account targets.
  • Build out and evolve a customer lifecycle marketing program that encourages usage/engagement and cross-sell.
  • Understand which internal marketing campaigns and assets to leverage for ABM engagement/retention planning.
  • Customize ABM programs for regional deployment.
Key Internal Relationships
  • Global, Enterprise, and Regional sales teams.
  • Client Success team.
  • Product and Regional marketing teams.
  • Marketing Operations team.
  • Creative Marketing team.
  • Sales Operations.
Success Metrics
  • Target account revenue and growth.
  • Target account retention.
  • Target account opportunity pipeline creation.
  • Target customer acquisition.
  • Database growth/accuracy of contact and account data for defined accounts.
  • Response rates to marketing programs within accounts.
  • Net Promoter Score and improvements in feedback from specific accounts.
Requirements
  • 5+ years' B2B marketing experience.
  • Proven experience partnering successfully with sales teams.
  • Data-driven and able to draw insight from complex marketing data.
  • Proven ability to design and implement integrated multi-touch programs.
  • Ability to leverage data and insights in the development of marketing plans.
  • Able to navigate a complex environment involving stakeholders in various business functions.
  • Strong written communication and analytical skills.