Digital Merchandising Manager

2 days ago

Yeovil, Somerset, United Kingdom Screwfix Full time
Overview

Screwfix is a leading retailer in the UK, and we're looking for a talented Digital Merchandising Manager to join our team. As a key member of our merchandising team, you will play a crucial role in enhancing the customer experience by planning and developing product placement to maximize sales and profitability.

Responsibilities
  • Support the Senior Merchandising Manager in executing web merchandising strategies to deliver ecommerce goals across the web, app, and in-store digital browse for both the UK and IE.
  • Collaborate with the Digital Trading Managers to successfully launch new ranges and execute cyclical changes with required supporting content and merchandising.
  • Lead a team to implement tactics to continuously optimize and enhance the online customer experience, with a focus on improving conversion and revenue.
  • Constantly evaluate and account for product content, including attribute data, imagery, and descriptions, to optimize ecommerce revenue.
  • Ensure UGC (customer reviews and Q&A) is continuously improved, monitored, and measured to drive an increase in conversion and improvement in customer experience.
  • Interrogate and leverage content merchandising tools, such as GA4, Content Square, and Hot Jar, to monitor and evaluate customer behavior and support proposed changes.
  • Propose A/B testing opportunities to the Senior Optimisation Manager for conversion rate optimization.
  • Ensure the website is fully optimized for SEO traffic and provide timely recommendations and strategies to continuously improve rankings and share of voice.
  • Champion reporting and dashboard creation for self-service to keep merchandising and digital wider teams informed on ecommerce performance.
  • Work closely with the Digital Trading, Data Analytics, and CRO teams to gain deep insights and analytics, address issues, and implement meaningful changes.
  • Serve as the key contact point for all 3rd party tools relevant to your specialism.
  • Conduct weekly, quarterly, and cyclical reviews of our digital platforms, providing meaningful insight and suggestions, including performance of merchandising assets and other initiatives.
  • Coach a merchandiser using extensive understanding of web merchandising, elevating capability and driving best-in-class performance.
Qualifications
  • Analytical skills to analyze and interpret data to make timely and considered decisions and actions.
  • Ability to use GA4 and other merchandising tools at an advanced level.
  • Preferable experience in Content Square or Hot Jar and Bazaar Voice.
  • Full understanding of SEO, including technical and backlinking.
  • Experience using 3rd party tools specifically related to UGC.
  • In-depth understanding of search journeys and platform capabilities, with preferred experience in Fredhopper or Algolia.
  • Extensive experience in a similar role, preferably in retail.
  • Experience in managing and developing teams.
  • Customer-focused approach.
What's in it for me?

We offer a range of benefits to support your wellbeing, including a subsidised canteen, free parking, and enhanced family leave policy. We're committed to building a better future for our community and our planet, and we're doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products, and providing sustainable packaging.

We believe in equity for all and are committed to creating a culture of inclusivity and genuine community. We're a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you'll be listened to, encouraged, and given the tools and training you need to get ahead.

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