Digital Campaign Merchandiser

1 month ago

Yeovil, Somerset, United Kingdom Screwfix Full time
Overview

Screwfix is a leading retailer in the UK, and we're looking for a talented Digital Campaign Merchandiser to join our team. As a key member of our ecommerce team, you'll play a crucial role in driving our digital strategy and ensuring our promotional campaigns are executed flawlessly across all UK and IE digital platforms.

Responsibilities
  • Campaign Management: Plan, coordinate, and execute digital campaigns to drive sales and revenue.
  • Homepage Optimization: Manage and optimize homepage content with a mobile-first approach to enhance user experience.
  • Cross-Functional Collaboration: Work closely with Buying, Commercial Planning, Design, Marketing, and Digital teams to ensure cohesive campaigns.
  • Accessibility: Ensure all digital assets are accessible and optimized for both Mobile and Desktop.
  • Performance Feedback: Provide insights and suggestions to enhance campaign performance.
  • Design Briefs: Prioritize and manage design briefs to ensure timely and clear communication.
  • Campaign Support: Assist the Digital Trading Team in delivering effective campaign offers.
  • Banner Management: Brief and upload campaign merchandising banners.
  • Team Management: Lead and support a Campaign Assistant.
  • Performance Analysis: Measure and report on campaign performance, making data-driven recommendations.
  • A/B Testing: Conduct tests to maximize revenue and conversion.
  • Timely Adjustments: Implement necessary changes to campaigns efficiently.
  • Strategic Planning: Collaborate with Marketing & Commercial teams for future campaign plans.
  • Competitor Insight: Stay updated on competitor activity to drive improvements.
Qualifications
  • Experience: 2+ years in ecommerce.
  • Analytical Skills: Data-driven with experience in tools like ContentSquare, Bloomreach, GA360, or GA4.
  • Multi-Tasking: Ability to manage multiple priorities under pressure.
  • Enthusiasm: Flexible, motivated, and target-driven.
  • Creative Briefing: Proven ability to shape online creative for promotions.
  • Influence: Strong motivational and influencing skills.
  • People Management: Preferable experience in managing teams.
Why Join Screwfix?
  • Innovative Environment: Be part of a team that drives change and embraces fresh ideas.
  • Collaborative Culture: Work in a matrix, cross-functional environment that values effective communication and shared goals.
  • Growth Opportunities: Develop your career with continuous learning and improvement.

We're committed to building a better future for our community and our planet. That's why we're doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products, and providing sustainable packaging. We're on a mission to put sustainability at the forefront of everything we do. Join us.

We believe in equity for all.

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