Digital Campaign Merchandiser

1 month ago

Yeovil, Somerset, United Kingdom Screwfix Full time
About the Role

We are seeking a highly skilled Digital Campaign Merchandiser to join our team at Screwfix. As a key member of our ecommerce team, you will be responsible for planning, coordinating, and executing digital campaigns that drive sales and revenue.

Key Responsibilities
  • Campaign Management: Develop and implement digital campaigns that meet business objectives, working closely with cross-functional teams to ensure seamless execution.
  • Homepage Optimization: Manage and optimize homepage content to maximize conversion rates and revenue.
  • Cross-Functional Collaboration: Collaborate with Buying, Commercial Planning, Design, Marketing, and Digital teams to ensure cohesive campaigns and maximize impact.
  • Accessibility: Ensure all digital assets are accessible and optimized for both mobile and desktop devices.
  • Performance Feedback: Analyze campaign performance and provide insights to enhance future campaigns.
  • Design Briefs: Prioritize and manage design briefs to ensure timely and clear communication.
  • Campaign Support: Assist the Digital Trading Team in delivering effective campaign offers.
  • Banner Management: Brief and upload campaign merchandising banners.
  • Team Management: Lead and support a Campaign Assistant.
  • Performance Analysis: Measure and report on campaign performance, making data-driven recommendations.
  • A/B Testing: Conduct tests to maximize revenue and conversion.
  • Timely Adjustments: Implement necessary changes to campaigns efficiently.
  • Strategic Planning: Collaborate with Marketing & Commercial teams for future campaign plans.
  • Competitor Insight: Stay updated on competitor activity to drive improvements.
Requirements
  • Experience: 2+ years in ecommerce.
  • Analytical Skills: Data-driven with experience in tools like ContentSquare, Bloomreach, GA360, or GA4.
  • Multi-Tasking: Ability to manage multiple priorities under pressure.
  • Enthusiasm: Flexible, motivated, and target-driven.
  • Creative Briefing: Proven ability to shape online creative for promotions.
  • Influence: Strong motivational and influencing skills.
  • People Management: Preferable experience in managing teams.
What We Offer
  • Innovative Environment: Be part of a team that drives change and embraces fresh ideas.
  • Collaborative Culture: Work in a matrix, cross-functional environment that values effective communication and shared goals.
  • Growth Opportunities: Develop your career with continuous learning and improvement.

We believe in equity for all and are committed to creating a culture of inclusivity and genuine community. If you're a motivated and experienced ecommerce professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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