Digital Marketing Manager
4 weeks ago
SF Recruitment is proud to partner with a high-growth organisation based in the heart of Birmingham City Centre, seeking a highly skilled Digital Marketing Manager on a permanent basis.
Role OverviewWe are looking for an experienced and creative professional to lead our digital marketing efforts, develop strategies for customer acquisition and engagement, and drive growth across all online channels. This role requires a blend of analytical skills, hands-on experience in digital marketing, and passion for creating impactful campaigns.
- Digital Marketing Strategy Execution: Develop and implement a comprehensive digital marketing strategy across channels, including SEO, PPC, email, content marketing, and social media, to align with overall business objectives. Create, manage, and optimise digital campaigns to drive customer acquisition, brand awareness, and engagement.
- SEO & Content Optimisation: Develop and execute SEO strategies to improve search engine rankings and drive organic traffic. Collaborate on content marketing initiatives to ensure content is optimised, valuable to target audiences, and aligned with SEO goals.
- Paid Advertising (PPC) Management: Plan, execute, and manage paid advertising campaigns on platforms such as Google Ads. Optimise campaign performance through data analysis, adjusting bids, ad copy, and targeting for maximum ROI.
- Email Marketing: Develop email marketing strategies focused on customer retention and driving sales.
- Market & Competitor Research: Conduct research on industry trends and competitors to identify opportunities and maintain a competitive edge.
- Cross-functional Collaboration: Work closely with cross-functional teams, including Sales, Purchasing, Fulfilment, and Customer Support, to ensure cohesive digital marketing strategies that align with broader company goals. Support product launches, promotions, and company-wide initiatives with coordinated digital marketing efforts.
- Analytics & Reporting: Track and analyse KPIs such as traffic, conversion rates, and ROI across all digital channels to understand campaign effectiveness.
The ideal candidate will have extensive experience in digital marketing, a strong understanding of analytics tools, and excellent communication skills. In return, you can expect a competitive salary of up to £35,000 per annum, working in a dynamic and collaborative environment with plenty of opportunities for progression and development.
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