Digital Marketing Strategist

4 weeks ago


Birmingham, Birmingham, United Kingdom SF Recruitment Full time
About SF Recruitment

We are a leading recruitment agency with a strong focus on digital marketing. We work closely with our clients to understand their needs and provide them with the best talent in the industry.

Salary

The salary for this role is estimated to be between £50,000 - £70,000 per annum, depending on experience.

About the Job

We are currently seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a proven track record of developing and implementing comprehensive digital marketing strategies across channels, including SEO, PPC, email, content marketing, and social media.

Digital Marketing Strategy & Execution:
  • Develop and implement a digital marketing strategy that aligns with overall business objectives.
  • Create and manage digital campaigns to drive customer acquisition, brand awareness, and engagement.
SEO & Content Optimisation:
  • Develop and execute SEO strategies to improve search engine rankings and drive organic traffic.
  • Collaborate on content marketing initiatives to ensure content is optimised, valuable to target audiences, and aligned with SEO goals.
Paid Advertising (PPC) Management:
  • Plan, execute, and manage paid advertising campaigns on platforms such as Google Ads.
  • Optimise campaign performance through data analysis, adjusting bids, ad copy, and targeting for maximum ROI.
Email Marketing:
  • Develop an email marketing strategy focused on customer retention and driving sales.
  • Collaborate on customer journey mapping to improve user experience and conversion rates.
Market & Competitor Research:
  • Work closely with cross-functional teams to ensure cohesive digital marketing strategies that align with broader company goals.
  • Support product launches, promotions, and company-wide initiatives with coordinated digital marketing efforts.

This role requires a blend of creativity, analytical skills, and hands-on experience in digital marketing. The ideal candidate is passionate about creating impactful campaigns, optimising performance, and staying current with digital trends. If you are a motivated and experienced digital marketing professional looking for a new challenge, please get in touch to discuss this opportunity further.



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