Digital Waffle Ecommerce Lead
1 month ago
Digital Waffle is a forward-thinking company seeking an exceptional Ecommerce and Marketing Lead to spearhead its digital growth in Birmingham.
This pivotal role will be based in the heart of Birmingham City Centre, with a hybrid setup requiring 4 days on-site in the office per week. The ideal candidate will have a deep understanding of ecommerce strategy, online store management, customer experience, and digital marketing integration.
Key Responsibilities:
- Develop and execute a comprehensive ecommerce strategy, incorporating online store optimization, product listings, and digital merchandising.
- Oversee the day-to-day management of the online store, including product updates, inventory management, and order processing.
- Enhance customer experience through seamless online shopping, personalized recommendations, and efficient checkout processes.
- Conduct A/B testing and implement Conversion Rate Optimization (CRO) strategies to improve conversion rates and increase sales.
- Integrate digital marketing efforts (SEO, SEM, social media, email marketing) to drive traffic to the online store and boost sales.
- Monitor market trends, competitor activity, and customer behavior to identify opportunities and optimize the ecommerce strategy.
- Ensure the online store is fully optimized for mobile devices to cater to the growing mobile shopping audience.
- Manage payment gateways, shipping carriers, and logistics to ensure smooth order fulfillment and delivery.
- Track key ecommerce metrics (e.g., conversion rate, average order value, customer lifetime value) to measure performance and identify areas for improvement.
Technical Requirements:
- Ecommerce Platforms: Experience with popular ecommerce platforms (e.g., Shopify, Magento, WooCommerce)
- CRM Systems: Proficiency in CRM systems to manage customer data and interactions
- Marketing Automation Tools: Knowledge of marketing automation tools to streamline email marketing and customer journeys
The successful candidate will receive a competitive salary of £47,500 - £52,500 per annum, reflecting the company's commitment to attracting top talent. If you are a motivated and results-driven individual looking to take your ecommerce career to the next level, please apply.
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