Ecommerce Strategy Lead

3 weeks ago


Birmingham, Birmingham, United Kingdom Digital Waffle Full time
Job Title: Ecommerce Strategy Lead

The role of the Ecommerce Strategy Lead at Digital Waffle involves developing and executing a comprehensive e-commerce strategy to drive business growth. This includes online store optimization, product listings, digital merchandising, and integrating digital marketing efforts (SEO, SEM, social media, email marketing) to drive traffic to the online store and boost sales.

Key Responsibilities:

  • Ecommerce Strategy Development
  • Online Store Optimization
  • Digital Merchandising
  • Digital Marketing Integration
  • Market Analysis and Competitive Intelligence
  • Conversion Rate Optimization (CRO)

Technical Skills:

  • Ecommerce Platforms (Shopify, Magento, WooCommerce)
  • CRM Systems
  • Marketing Automation Tools

Salary: £45,000 - £50,000 per annum

Location: Birmingham City Centre (hybrid role with 4 days on-site in the office per week)



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