Brand Marketing Manager

4 weeks ago


Liverpool, Liverpool, United Kingdom Princes Limited Full time
Job Title: Brand Marketing Manager

Job Summary:
We are seeking an experienced Brand Marketing Manager to join our team at Princes Limited. The successful candidate will be responsible for developing and executing the long-term strategic brand plan, driving brand growth through new shoppers, more occasions, and innovation pipeline.

Key Responsibilities:

Strategic Planning:
• Support the Brand strategic planning process aligned to the overarching Group Business Plan process
• Manage allocated brand spend
• Use data and insight to inform strategic plan
• Monitor metrics and brand health

Brand:
• Support the development of and act as an ambassador to the brand guidelines
• Oversee brand calendar of activities
• Lead and coordinate media campaigns, advertising, PR, print, online and social media
• Responsible for the design and production of media content
• Participate in planning of internal and external brand events, fairs and bringing the brand to life for our customers

Product Development:
• Support the central Innovation team with brand expertise and future brand stretch potential
• Direct Brand Innovation pipeline
• Lead Branded NPD and EPD product requirements

Requirements:

• Strong experience across brand marketing with proven success of developing and growing brands
• A proven team leader and collaborator

Benefits:

• £6, Cash Car Allowance
• Free Car Parking Pass
• 26 Days Annual Leave (including an additional day off for your birthday)
• Flexible Holidays - option to buy up to 5 additional days
• Hybrid Working - 4 days in office / 1 day WFH
• Critical Illness Cover (x2 salary / up to £50,)
• Life Insurance (x4 salary)
• Discounted Staff Shop
• 14.5% Pension
• Private Medical Insurance
• Employee Assistance Plan
• Enhanced Family Friendly Policies
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