Brand Marketing Manager

4 weeks ago


Liverpool, Liverpool, United Kingdom Princes Limited Full time
Job Title: Brand Marketing Manager

We are seeking an experienced Brand Marketing Manager to join our team at Princes Limited. The successful candidate will be responsible for supporting the development of the long-term strategic brand plan and its execution, as well as delivering the brand's growth plan through new shoppers and innovation pipeline.

The key dimensions of this role include:

  • Strategic Planning: Support the Brand strategic planning process aligned to the Group Business Plan process, manage allocated brand spend, and use data and insight to inform strategic plans.
  • Brand: Develop and act as an ambassador to the brand guidelines, oversee the brand calendar of activities, and lead and coordinate media campaigns, advertising, PR, print, online, and social media.
  • Product Development: Support the central Innovation team with brand expertise and future brand stretch potential, and direct Brand Innovation pipeline.

The ideal candidate will have a strong background in brand marketing, with a proven track record of developing and growing brands. They will also be a team leader and collaborator, with the ability to manage relevant marketing agency relationships and briefs, and develop plans that deliver the best ROI for Princes.

Princes Limited offers a range of benefits, including a competitive salary, cash car allowance, free car parking pass, 26 days annual leave, flexible holidays, hybrid working, critical illness cover, life insurance, discounted staff shop, 14.5% pension, private medical insurance, and employee assistance plan.


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