Programmatic Advertising Lead
17 hours ago
About Us:
Ultimate Asset is a leading global sports media company delivering content to millions of fans worldwide. We pride ourselves on innovation, passion for sports, and creating world-class advertising solutions for our partners.
Job Overview:
We are seeking a strategic and technically proficient Ad Operations Lead with a strong background in programmatic advertising implementation and optimisation (particularly around the open exchange and video ads across desktop, mobile, and CTV). This senior IC role requires someone who is used to ambiguity and can help create processes and establish best practices in a high-growth business with a market-leading and unique offering.
Responsibilities:
- Run and manage all areas of Ad Ops
- Lead the execution and delivery of programmatic open exchange and video ad campaigns
- Manage ad trafficking, targeting, troubleshooting, and reporting
- Optimise campaigns for performance, efficiency, and revenue
- Lead SSP and DPS integration with key partners
- Collaborate with commercial leadership, product teams, tech, and analytics teams to develop and implement innovative solutions
- Immersed in the data and analytics to make strategic recommendations around optimising inventory
- Keep ahead of industry programmatic trading and measurement trends and best practices
Requirements:
- 5+ years of experience in ad operations, with a focus on programmatic and video
- Strong understanding of Google Ad Manager, DSPs, SSPs, and ad servers
- Video Advertising from a technical POV
- Proven track record in optimizing revenue across RTB / open exchange environments
- Passion for sports and digital media
- Excellent analytical and communication skills
Salary: £65 - £90K base + stock options (£85,000 estimated salary)
Location: London, Hybrid (3 Days In the Office)
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