Head of Programmatic Advertising
17 hours ago
**Job Title:** Head of Programmatic Advertising
We are seeking a seasoned professional to lead our programmatic advertising efforts, maximizing returns from each platform and driving new revenue opportunities.
**About the Role:**
In this role, you will be responsible for shaping and delivering UKTV's digital (streaming) advertising, programmatic, and FAST channel strategy. You will influence senior stakeholder discussions on UKTV's wider digital commercial strategy as the senior digital advertising voice.
You will also act as a key senior stakeholder in the overall Channel 4 Adsales relationship. Your expertise in ad-tech and ad-serving technologies, with comfort in working with technical teams to optimize revenue and deliver new opportunities, is essential for success.
**Key Responsibilities:**
- Proactively identify and deliver new methods to drive VoD revenue and emerging advertising opportunities.
- Ensure UKTV maximizes advertising returns from each platform, using data and technology to leverage new ad formats.
- Communicate advertising capabilities across different platforms and devices.
**What We Offer:**
We offer a competitive salary of £90,000 - £115,000 per annum, depending on experience. Our team is passionate about creating innovative programming, and we strive to foster a collaborative and inclusive work environment.
**Requirements:**
- At least 5 years in a senior advertising role.
- Ad-tech and ad-serving technologies, with comfort in working with technical teams to optimize revenue and deliver new opportunities.
Estimated Salary: £95,000 - £120,000
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