Foodservice Brand Manager

1 month ago

Haddenham, Buckinghamshire, United Kingdom McCormick & Company, Inc. Full time
Job Title: Foodservice Brand Manager

McCormick & Company, Inc. is seeking a skilled Foodservice Brand Manager to join our team. As a key member of our marketing team, you will be responsible for driving profitable brand growth and developing innovative marketing strategies for our condiment and spice brands.

Key Responsibilities:
  • Develop and execute brand plans and activations to drive sales and market share growth.
  • Monitor key performance indicators (KPIs) and review activities to ensure alignment with commercial objectives.
  • Manage the A&P budget tracker to ensure accurate allocation and tracking of expenses across initiatives.
  • Stay up-to-date with market trends, competitor activity, and consumer insights to inform brand strategies and identify new opportunities for growth.
  • Represent McCormick brands in quarterly customer meetings and present category and consumer insights to customers and internal stakeholders.
  • Lead in preparing and delivering innovation sessions with current and new end-user customers.
  • Be the marketing lead in end-to-end new product development processes from concept to launch, working closely with cross-functional teams.
  • Activate launch plans and deliver creative materials to ensure successful market introduction and long-term growth.
  • Oversee digital communication platforms, including brand websites, social media, and e-commerce channels, in collaboration with agency partners.
Requirements:
  • Bachelor's degree in Marketing or a related field.
  • Proven experience in brand management, preferably within the foodservice or FMCG sector.
  • Strong verbal and written communication skills, with the ability to present confidently to various stakeholders.
  • Strong commercial acumen, with the ability to understand market dynamics, identify growth opportunities, and make data-driven decisions that align with overall business goals.
  • Experience with Microsoft PowerPoint and Excel.
  • Experience with syndicated data resources, such as Nielsen, Mintel, and Lumina Intelligence.

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