Loyalty Marketing Specialist

2 days ago

Walsall, Walsall, United Kingdom Poundland Full time
About the Role

We are seeking a highly skilled Loyalty Marketing Executive to join our team at Poundland. As a key member of our marketing department, you will be responsible for developing and executing the loyalty brand and marketing strategy to align with our wider business objectives.

Key Responsibilities:

  • Develop and execute the loyalty brand and marketing strategy to align with our wider business objectives.
  • Lead and manage product and function launches related to the loyalty program, creating marketing proposal materials and providing updates to the Senior Leadership Team.
  • Support the creation of an effective agency framework for Loyalty and manage relationships with all relevant suppliers to ensure the best outcomes.
  • Lead and execute a category-leading content strategy for Loyalty, including in-app content, in-store POS, PR & Social content, brand activations, and marketing collateral.
  • Develop an effective onboarding and engagement strategy for loyalty members, utilising our internal CRM system and Adobe personalization tools.
  • Own and manage core marketing campaigns from ideation to execution, ensuring campaigns are engaging and effective.
  • Monitor, analyse, and report on the effectiveness of marketing campaigns, providing feedback to the wider team and business.
  • Work closely with key stakeholders across the business, including Retail, to ensure excellent engagement and execution of loyalty campaigns.

Requirements:

  • A-level or equivalent; a degree in marketing or a related field is highly desirable but not essential. Relevant marketing qualifications are a plus.
  • 2-3 years of marketing or brand management experience, ideally in new product development or loyalty/rewards. Experience in the retail industry and large-scale product launches is desirable.
  • Strong expertise in brand marketing, omnichannel marketing, and campaign management. Excellent communication skills, with the ability to manage and influence both internal and external stakeholders.
  • Creative and Proactive: Highly creative with a proactive mindset, motivated to drive results and innovate. Strong organizational and strategic planning skills.
  • Commercial Awareness: Good understanding of the retail industry and experience in developing and presenting propositions and strategies to business leaders.

We offer a comprehensive benefits package, including a generous holiday allowance, pension scheme, and life assurance cover. If you are a motivated and creative individual with a passion for loyalty marketing, we encourage you to apply for this exciting opportunity.

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