Loyalty Marketing Specialist

1 week ago

Walsall, Walsall, United Kingdom Poundland Full time
About the Role

We are seeking a highly skilled Loyalty Marketing Executive to join our team at Poundland. As a key member of our marketing department, you will be responsible for developing and executing our loyalty program strategy, creating engaging campaigns that drive customer loyalty and retention.

Key Responsibilities:

  • Develop and implement loyalty program strategies to align with our business objectives.
  • Lead and manage product launches related to the loyalty program, creating marketing proposal materials and providing updates to the Senior Leadership Team.
  • Support the creation of an effective agency framework for Loyalty and manage relationships with suppliers to ensure the best outcomes.
  • Develop and execute a category-leading content strategy for Loyalty, including in-app content, in-store POS, PR & Social content, brand activations, and marketing collateral.
  • Develop an effective onboarding and engagement strategy for loyalty members, utilising our internal CRM system and Adobe personalization tools.
  • Own and manage core marketing campaigns from ideation to execution, ensuring campaigns are engaging and effective.
  • Monitor, analyse, and report on the effectiveness of marketing campaigns, providing feedback to the wider team and business.
  • Work closely with key stakeholders across the business, including Retail, to ensure excellent engagement and execution of loyalty campaigns.

Requirements

  • A-level or equivalent; a degree in marketing or a related field is highly desirable but not essential. Relevant marketing qualifications are a plus.
  • 2-3 years of marketing or brand management experience, ideally in new product development or loyalty/rewards. Experience in the retail industry and large-scale product launches is desirable.
  • Strong expertise in brand marketing, omnichannel marketing, and campaign management. Excellent communication skills, with the ability to manage and influence both internal and external stakeholders.
  • Creative and Proactive: Highly creative with a proactive mindset, motivated to drive results and innovate. Strong organizational and strategic planning skills.
  • Commercial Awareness: Good understanding of the retail industry and experience in developing and presenting propositions and strategies to business leaders.

About Us

Poundland is a leading retailer with over 900 stores across the UK and Republic of Ireland. We offer an unparalleled value proposition to our customers, and our commitment to excellence, inclusion, and sustainability forms the foundation of our culture. We believe in empowering our team members to be the best versions of themselves while making a meaningful impact on the communities we serve. Our three core behaviours are Love our customers, Care for our colleagues, and Protect the Pounds and Euros. By living our behaviours every day, we've created a land that is fun, friendly, and full of surprises—a place where our people can truly thrive.

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