Digital Analytics and Personalisation Lead

4 weeks ago

London, Greater London, United Kingdom Currys Full time

Senior Digital Analytics and Personalisation Manager

Currys Digital Analytics Team collects, analyses, and interprets behavioural data on how online users interact with us, to inform trading decisions, marketing and personalisation campaigns, and product design that improve customer experiences and optimises online sales performance.

The role manages a team of digital analytics and data specialists, and 3rd Party Agencies, who develop and implement digital data solutions that provide the quality foundations for digital colleagues (and wider business areas) to understand and interrogate digital performance.

Key Responsibilities:

  • Managing the portfolio of digital data and analytics products, ensuring products are fit for purpose and proactively manage any issues.
  • Managing the business stakeholders to agree digital data product develop priorities and aligned roadmap of deliverables.
  • Working closely with Digital Product Squads to ensure digital data and analytics requirements are understood, tested and implemented as required with each product release.
  • Working closely with CDO, Retail Media, CRM and CSS colleagues, identify data and technology solutions that enable greater sharing and integration of digital and non-digital data assets.
  • Developing PowerBI / Azure / Fabric data solutions that facilitate business colleagues (citizen analysts) to be able to self-serve their reporting and insight needs.
  • Providing weekly and monthly reporting into data quality of our digital data, proactively remediating data quality issues.
  • Coaching and development of a team of data specialists.
  • Proficiency with digital analytics software, MarTech, Tag Managers.
  • Experience with Data Engineering, Modelling, PowerBI or other visualization tools.
  • Strong ability to communicate insights in a clear, concise and powerful manner both verbally and in writing, pitching to varying levels of leadership, understanding and business acumen.
  • Excellent SQL skills, particularly with Google BigQuery and Azure.
  • Experience of eCommerce / Digital Analytics, preferably gained with an online retailer.
  • Degree in Science in Mathematics, Statistics, Computer Science, or related subject or equivalent experience.

What We Offer:

  • 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme.
  • Private Medical Insurance.
  • Life Assurance.
  • Fantastic Colleague Discounts on Tech with Currys and iD Mobile.
  • Hybrid Working (with an expectation to meet in person 2-4 times per month).

At Currys, we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.

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