Digital Analytics Transformation Specialist
2 days ago
We are seeking a Digital Analytics Lead to join our team in London. The successful candidate will be responsible for shaping and enhancing the digital experience, managing marketing and analytics tags, generating insights, and optimising user pathways.
Key Responsibilities:
- Data Accuracy: Monitor and manage all analytics tags across web and app channels to ensure data accuracy and integrity.
- Cross-Market Collaboration: Implement country-specific tags and share insights with key stakeholders to drive business growth.
- User Experience Optimisation: Lead Conversion Rate Optimization (CRO) and personalisation efforts to improve user experience.
Requirements:
- Expertise: Minimum 3 years of experience in a similar digital analytics role, with expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and technical skills such as consent mode, server-side tracking, and programmatic platforms.
- Analytical Expertise: Ability to interpret large data sets to generate actionable insights and drive business decisions.
- Proven Track Record: Demonstrated success in increasing conversion rates and personalising customer journeys.
Benefits:
- The successful candidate will receive a salary of up to £80,000, plus an array of additional benefits.
About Harnham
Harnham is a leading recruitment agency specialising in digital talent. We are passionate about connecting talented professionals with innovative companies who are shaping the future of technology.
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