Senior Growth Manager

1 month ago

Reading, Reading, United Kingdom Prime56 Consulting Ltd Full time

Job Title: Senior Growth Manager

Department: Marketing and Communications

Location: United Kingdom

Reporting to: Group CEO

Salary: £40,000-£60,000 per annum

The Senior Growth and Marketing Manager will be responsible for leading and executing strategies that drive growth, customer acquisition, and brand awareness. This role requires a strategic thinker with significant experience in marketing, who can lead cross-functional teams and deliver measurable results.

Responsibilities:

  • Develop and implement growth strategies to drive customer acquisition, engagement, and revenue.
  • Analyze market trends and identify new opportunities for growth.
  • Collaborate with senior leadership to align growth strategies with business objectives.
  • Design and execute integrated marketing campaigns across multiple channels.
  • Oversee the development of content, digital marketing, social media, and PR strategies to enhance brand visibility.
  • Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
  • Design and execute customer acquisition strategies that target high-value segments.
  • Develop and optimize retention strategies to increase customer lifetime value and reduce churn.
  • Use data-driven insights to refine customer personas and tailor marketing efforts accordingly.
  • Strengthen brand positioning and ensure consistent messaging across all marketing channels.
  • Lead initiatives to build brand equity and increase brand loyalty among target audiences.
  • Manage relationships with external agencies and partners to produce high-quality marketing materials.
  • Use analytics to measure the effectiveness of marketing campaigns and growth initiatives.
  • Monitor key performance indicators (KPIs) and adjust strategies to meet targets.
  • Implement A/B testing, customer segmentation, and other methods to optimize marketing efforts.
  • Work closely with sales, product, and customer success teams to ensure alignment on growth objectives.
  • Drive collaboration across departments to create cohesive strategies that support overall business goals.
  • Lead and mentor the growth and marketing team, fostering a culture of innovation and continuous improvement.
  • Identify and negotiate strategic partnerships that support growth objectives.
  • Develop and manage co-marketing campaigns with key partners.
  • Explore new channels and partnerships to expand market reach and drive growth.

Qualifications:

  • Education: Bachelors degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
  • Experience: 6+ years of experience in marketing, growth, or related roles.
  • Skills: Expertise in digital marketing, SEO, content marketing, and brand management.
  • Proven track record in developing and executing successful growth strategies.
  • Excellent analytical skills with a strong understanding of data-driven decision-making.
  • Exceptional communication and interpersonal skills.
  • Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

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