Senior Growth and Marketing Leader

2 days ago

Reading, Reading, United Kingdom Prime56 Consulting Ltd Full time

Job Title: Senior Growth and Marketing Leader


Department: Marketing and Communications


Location: United Kingdom


Reporting to: Group CEO


Salary: £40,000-£60,000 per annum



ROLE SUMMARY:


The Senior Growth and Marketing Leader will be responsible for leading and executing strategies that drive growth, customer acquisition, and brand awareness. This role requires a strategic thinker with significant experience in marketing, who can lead cross-functional teams and deliver measurable results. The ideal candidate will have a deep understanding of digital marketing, analytics, and a proven track record in driving business growth.



BACKGROUND INFORMATION


Our company is on a quest to deliver value to 1 billion end customers, empower 10 thousand businesses, and build 1 thousand leaders within the next 9 years, in line with our 10-year strategic objectives.



Responsibilities:



  • Strategic Growth Planning:

    • Develop and implement growth strategies to drive customer acquisition, engagement, and revenue.
    • Analyze market trends and identify new opportunities for growth.
    • Collaborate with senior leadership to align growth strategies with business objectives.


  • Marketing Leadership:

    • Design and execute integrated marketing campaigns across multiple channels.
    • Oversee the development of content, digital marketing, social media, and PR strategies to enhance brand visibility.
    • Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.


  • Customer Acquisition and Retention:

    • Design and execute customer acquisition strategies that target high-value segments.
    • Develop and optimize retention strategies to increase customer lifetime value and reduce churn.
    • Use data-driven insights to refine customer personas and tailor marketing efforts accordingly.


  • Brand Management:

    • Strengthen brand positioning and ensure consistent messaging across all marketing channels.
    • Lead initiatives to build brand equity and increase brand loyalty among target audiences.
    • Manage relationships with external agencies and partners to produce high-quality marketing materials.


  • Data Analysis and Performance Tracking:

    • Use analytics to measure the effectiveness of marketing campaigns and growth initiatives.
    • Monitor key performance indicators (KPIs) and adjust strategies to meet targets.
    • Implement A/B testing, customer segmentation, and other methods to optimize marketing efforts.


  • Cross-functional Collaboration:

    • Work closely with sales, product, and customer success teams to ensure alignment on growth objectives.
    • Drive collaboration across departments to create cohesive strategies that support overall business goals.
    • Lead and mentor the growth and marketing team, fostering a culture of innovation and continuous improvement.


  • Partnerships and Alliances:

    • Identify and negotiate strategic partnerships that support growth objectives.
    • Develop and manage co-marketing campaigns with key partners.
    • Explore new channels and partnerships to expand market reach and drive growth.


Qualifications:


Education: Bachelors degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.


Experience: 6+ years of experience in marketing, growth, or related roles.


Skills: Expertise in digital marketing, SEO, content marketing, and brand management.


Proven track record in developing and executing successful growth strategies.


Excellent analytical skills with a strong understanding of data-driven decision-making.


Exceptional communication and interpersonal skills.


Ability to work in a fast-paced, dynamic environment and manage multiple priorities.


To apply: Send your CV to hr@prime56.com

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