CRM Manager

4 weeks ago

London, Greater London, United Kingdom McDonald's Full time

The Opportunity

This role is an experienced CRM Manager in our Marketing team at McDonald's, responsible for driving business value from our growing customer data asset. With a strong focus on digital experiences, you will shape and deliver the CRM strategy, leveraging seamless customer interactions and smart data use.

As a key member of our team, you will own and manage our CRM communications output, ensuring end-to-end campaign process delivery with the objective of delivering feel-good communications to our customers. You will work closely with internal teams and our excellent CRM agency to drive actionable tactics and business results.

With a strong understanding of customer lifecycle principles and proven ability to grow customer loyalty and value through smart lifecycle campaigns, you will be responsible for prioritizing and delivering new data-driven lifecycle campaigns, as well as leading testing and optimizing of existing ones.

What are my accountabilities

  • Own and manage our CRM communications activity across email and push notification.
  • Lead the end-to-end campaign process from briefing objectives to final quality assurance.
  • Prioritize and deliver new data-driven lifecycle campaigns.
  • Manage campaigns that come out of our agile test and learn workstream.
  • Provide direction to the CRM agency for the delivery of all CRM campaign activity and projects.
  • Be the expert in brand principles and goals and how to best apply these to CRM communications.
  • Ensure a customer-first approach to CRM communication planning and calendar.
  • Manage campaign performance to derive insights and optimisations.
  • Manage the reporting of all campaign KPIs in partnership with agency.
  • Help to shape and deliver the CRM strategy and delivering value from new technology and capability as it deploys.

This is a great opportunity to learn and grow in role, so we expect that responsibilities will develop over time as the individual does.

What Team will I be a part? The Marketing team at McDonald's

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