Senior Product Marketing Manager

3 weeks ago


London, Greater London, United Kingdom Basware Full time

About the Role

The Product Marketing Senior Manager will be responsible for developing and executing marketing strategies to support Basware's portfolio of solutions. This involves analyzing market trends, customer needs, and competitor activity to create compelling product messaging and positioning.

Key responsibilities include managing buyer and market insights, value proposition, and messaging, as well as sales and marketing plans for the services portfolio. The ideal candidate will have experience as a product manager or higher at a SaaS company and possess strong communication, writing, and presentation skills.

Requirements

  • Ability to work with minimal guidance on creating and overseeing the execution of marketing programs
  • Executive presence and comfort presenting to C-level executives and customers
  • Motivated to drive change and bring new ideas for best practices and process improvement
  • Collaborative leadership skills to influence and motivate marketing peers
  • Excellent communication and writing skills to native English standard

Desired Skills

  • Innovative and creative thinker
  • Demonstrable skills in developing product positioning and tailoring messages to specific buyer audiences
  • Demonstrable skills in developing customer-driven buyer journeys
  • Financial services industry experience is a major advantage, including marketing to the office of the CFO
  • Ability to understand the nuances of a global organization and product portfolio


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