Brand and Content Strategist

3 weeks ago


Hatfield, Hertfordshire, United Kingdom Affinity Water Full time

About the Role

We are seeking a skilled Brand and Content Strategist to join our team at Affinity Water. As a Brand and Content Strategist, you will be responsible for shaping and communicating our brand image, messaging, and narrative to our customers.

Key Responsibilities

  • Develop and execute our brand and content strategy
  • Manage our brand assets, identity, tone of voice, messaging styles, and design guidelines
  • Organise and attend brand photoshoots
  • Develop content for publishing, including infographics, podcasts, videos, social content, and webinars
  • Collaborate across functions to deliver an effective content marketing strategy and editorial plan
  • Responsible for setting the future strategy of the brand, its image, and identity
  • Monitor the performance of the brand through key performance indicators (KPI)
  • Help to grow the brand's affiliations and partnerships

Requirements

  • +3 years brand management experience
  • 3+ years' experience in crafting tone of voice, brand guidelines, and managing content calendars
  • Good working knowledge of video production and editing techniques
  • In-depth understanding and experience of developing and delivery on brand strategies

What We Offer

  • Salary: £38,000 - 42,000 (dependent on skills and experience)
  • Hybrid role, with the expectations of a minimum two days a week in the office
  • Hours of work: 37
  • Learning and development opportunities, including mentoring and a range of formal courses and open learning resources
  • Company annual bonus scheme up to £2,000
  • Annual leave from 26 days rising with length of service, and the option to purchase up to 5 extra days
  • A 'Celebration Day' in addition to public holidays that people can use to celebrate a religious festival or other occasion that is important to them
  • A generous 'double match pension scheme' that doubles the contributions you make (company contribution capped at 12%)

Why Choose Us?

Affinity Water is committed to building a more inclusive culture where every member of our workforce can thrive. We recognise the benefits of greater diversity in our workforce to better reflect the communities we serve.



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