Corporate Branding Specialist

4 days ago


Hatfield, Hertfordshire, United Kingdom Affinity Water Full time

Job Overview:

Affinity Water is the UK's largest water-only supplier, providing sustainable, high-quality water to 3.85 million customers across the Southeast of England.

We are on a mission to redefine the way water companies connect with their customers and communities, and to make better use of water and safeguard the local environment now and in the future.

Salary: £40,000 - £45,000 per annum, dependent on skills and experience

About the Role:

The Brand and Content Manager will shape and communicate Affinity Water's brand image, messaging, and narrative to our customers, developing a consistent brand identity and strategy.

You'll use your creative approach to help shape our brand and drive awareness, using your content and editorial skills to inform and educate our customers.

Your organisational abilities will ensure we have a full calendar of activity, including managing our brand assets, brand identity, tone of voice, messaging styles, and design guidelines.

You'll be responsible for planning, scripting, creating, and managing content, working with our Campaigns team to ensure our agency partners follow our brand guidelines, guidance, and regulation.

Key Responsibilities:

  • Develop and execute our brand and content strategy, owning our content calendar within the team but working collectively to update it frequently.
  • Analyse the performance of the brand, content, and report on the results, keeping customer focus at the heart of everything you do.
  • Mentor, develop, and coach your team, consisting of a Brand & Content Executive and Digital Graphic Designer.
  • Monitor the performance of the brand through key performance indicators (KPI), working closely with the Research & Insights team to measure brand awareness.

Requirements:

To be successful in this role, you'll need:

  • +3 years' experience in brand management, including crafting tone of voice, brand guidelines, and managing content calendars.
  • Good working knowledge of video production and editing techniques.
  • In-depth understanding and experience of developing and delivering on brand strategies.
  • Project management skills and understanding how to manage the priorities of multiple stakeholders.

Benefits:

  • Hybrid role, with the expectation of a minimum two days a week in the office.
  • 37 hours of work per week.
  • Learning and development opportunities, including mentoring and a range of formal courses and open learning resources.
  • Company annual bonus scheme up to £2,000.
  • Annual leave from 26 days rising with length of service, and the option to purchase up to 5 extra days.
  • A 'Celebration Day' in addition to public holidays that people can use to celebrate a religious festival or other occasion that is important to them.
  • A generous 'double match pension scheme' that doubles the contributions you make (company contribution capped at 12%).
  • We offer a range of family benefits including enhanced Maternity, Adoption, Paternity, Shared Parental Leave, Fertility Support Leave, and up to 5 full or 10 half days of paid Carers Leave.
  • Menopause policy and Reasonable Adjustment policy to help everyone perform at their best.
  • Access to our Wellbeing Centre with support for looking after your physical and mental health.
  • Discounts at a Range of Retail Outlets and on Dental and Medical Insurance through our Tap4Perks scheme.
  • Up to 4 Affinity days a year to volunteer in the community.
  • Life Assurance.

About Us:

Affinity Water recognises the benefits of greater diversity in our workforce to better reflect the communities we serve. We are committed to building a more inclusive culture where every member of our workforce can thrive.



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