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Digital Marketing Director
1 month ago
We're on a mission to create an inclusive and supportive environment where our team members can thrive. As a Digital Marketing Director, you'll play a crucial role in expanding, analyzing, and optimizing our digital footprint.
Key Responsibilities:- Campaign Execution & Optimization: Manage and execute Paid Social strategies for larger integrated marketing campaigns, delivering insightful reports on campaign performance.
- Collaborate with Social Platforms: Engage directly with social networks to leverage platform capabilities, test new campaign ideas, and explore opportunities for growth.
- Stakeholder Engagement: Regularly communicate with internal teams to align on objectives, strategy opportunities, and overall marketing performance.
- Lead Digital Integration: Work with other team leads to align SEO, Paid Search, and Paid Social strategies, ensuring cohesive digital marketing initiatives.
- Training and Transition: Oversee the transition of Paid Social campaign management to the Social Team, offering guidance and training for smooth handover.
- Mentorship & Innovation: Mentor junior team members, foster a culture of continuous learning, and stay ahead of industry trends to ensure digital marketing innovation.
- Launch Affiliate Strategy: Launch our affiliate strategy on a leading network with industry-leading publishers.
- Performance Tracking & Reporting: Monitor and analyze key digital marketing metrics across all channels, driving data-driven optimizations and refinements to achieve the best possible results.
- Knowledgeable: Strong expertise in Display, Affiliates, PPC, Paid Social, and SEO, with hands-on experience managing digital marketing channels.
- Customer Focused: Continuously seek ways to enhance customer experiences and collaborate effectively across teams.
- Process-Oriented: Capable of managing multiple projects with clear goals and measurable outcomes, ensuring smooth and effective execution.
- Analytical & Creative: Bring both a data-driven approach and innovative ideas to solving challenges and driving campaign success.
- Digital Marketing Expertise: Proven track record of managing SEO, Paid Search, and Paid Social strategies, delivering measurable improvements in performance.
- Strong Communicator: Effectively communicate and present digital strategies to both internal teams and external stakeholders.
- Industry Connected: Maintain established contacts and relationships within the digital marketing industry to stay on top of trends and innovations.
YOUR EXPERIENCE INCLUDES:
- 3+ years in a digital paid ads role.
- Accountability for SMM, PPC, SEO, SEM, and Affiliates.
BONUS IF YOU:
- Have worked in Paid Ads for an Apparel / E-Commerce Company.
- Managed digital marketing activities for a company with a multi-national customer base.
- Experience with online fashion, specifically alt fashion and lifestyle.