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Digital Performance Marketing Director

1 month ago

Brighton, Brighton and Hove, United Kingdom Sopro Full time
{"title": "Digital Performance Marketing Director", "description": "Unlock Your Potential as a Digital Performance Marketing Director at Sopro

At Sopro, we're on a mission to revolutionize the digital marketing landscape. As a Digital Performance Marketing Director, you'll play a pivotal role in driving our global digital marketing strategy, leveraging your expertise to deliver scalable, data-driven campaigns that drive revenue and brand awareness.

Key Responsibilities:
  • Develop and execute a comprehensive digital strategy to grow brand awareness and revenue, ensuring campaigns are scalable, repeatable, and cost-effective.
  • Work closely with internal teams and external stakeholders to refine campaigns and implement effective marketing strategies, leveraging tools like Hubspot CRM, Meta Ads Manager, and LinkedIn Campaign Manager.
  • Optimize campaigns for performance and efficiency, ensuring CAC and ROAS targets are met, and collaborating with internal teams to improve conversion rates, engagement, and user experience.
  • Manage third-party PPC agency relationships, reviewing performance and driving improvements, and structuring and communicating weekly and monthly departmental performance reporting to stakeholders and the wider business.
Requirements:
  • Proven track record in performance marketing, with at least 3 years of experience, preferably in a B2B environment.
  • Familiarity with marketing automation platforms like HubSpot, including creating and optimizing workflows, and proficiency in Google Analytics (GA4), with experience building and maintaining dashboards to track KPIs.
  • Commercially minded, with a strong grasp of the B2B sales cycle and the ability to juggle multiple projects and meet deadlines, and excellent communication skills, comfortable reporting on performance to senior management and other stakeholders.
What We Offer:
  • Career progression plan – Well-structured career progression path supported by regular 360-degree feedback.
  • Company profit sharing – We believe in sharing in our success, as such we'll reward your loyalty by sharing 10% of the company's net profit with employees.
  • 25 Days Annual leave - We recognize that annual leave goes way beyond being a 'perk', it's a health and wellbeing essential, which is why we offer 25 days annual leave plus bank holidays. You also have the option to buy/sell holiday.
  • Hybrid working - 3 days from home, 2 days in the office, and if you want to come every day – you surely can.

We're a company that values our people, their development, and our working environment. We're proud of our identity and celebrate each other's successes, whilst giving back to our local communities. If you're a motivated and results-driven individual looking to take your career to the next level, we'd love to hear from you"}