Digital Marketing Executive

7 days ago


Edinburgh, Edinburgh, United Kingdom ASVA: Association of Scottish Visitor Attractions Full time
About the Role

We are seeking a highly motivated and results-focused marketing professional to join our team as a Content and Digital Marketing Officer.

The successful candidate will be responsible for delivering creative and impactful campaigns that support our fundraising, legacy giving, and Friends membership schemes.

Key responsibilities include devising, implementing, and evaluating marketing plans to increase income from key areas, producing marketing materials and campaigns to grow our Friends membership scheme, and reporting on the results of all marketing activities.

This is an exciting opportunity to work with a skilled and supportive Marketing and Communications team and contribute to the growth and development of our organization.

About Us

Our organization aims to make art work for everyone. We are a dynamic and innovative team that is passionate about delivering high-quality experiences for our visitors.

What You Will Do

  • Devise and implement marketing plans to deliver increased income from key areas.
  • Produce marketing materials and campaigns to grow our Friends membership scheme.
  • Report on the results of all marketing activities.
  • Work closely with colleagues in our Development and Friends teams to deliver effective marketing campaigns.

Requirements

To be successful in this role, you will need:

  • Demonstrable experience of delivering results-focused marketing campaigns.
  • Strong copywriting skills, including for websites/SEO.
  • Experience in running and tracking digital marketing campaigns.
  • Strong data analysis skills, including reporting and evaluation.

Salary: £34,944 - £38,218 per annum



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