Digital Marketing Optimization Manager

3 weeks ago


Edinburgh, Edinburgh, United Kingdom 80 DAYS Digital Full time

We are seeking a talented Digital Marketing Optimization Manager to join our team at 80 DAYS Digital in Edinburgh.

This is a permanent role, and the ideal candidate will have 2+ years of experience in search engine optimisation (SEO) and digital marketing.

Main Responsibilities
  • Lead client digital marketing campaigns to drive business growth and improve online visibility.
  • Develop and implement effective SEO and digital marketing strategies to meet client objectives.
  • Conduct thorough website technical SEO audits to identify areas for improvement.
  • Analyse competitor data, content, and keyword gaps to inform SEO and digital marketing recommendations.
  • Improve client Local SEO presence through targeted campaigns.
  • Establish organic keyword benchmarking and tracking systems.
  • Provide training and support to the digital marketing team.
  • Deliver key SEO and digital marketing insights and reports to clients.
  • Collaborate with the account management team to address client queries.
Key Skills
  • Profound knowledge of technical, on-page, and off-page SEO principles.
  • Strong understanding of Google Search Console and Webmaster Tools.
  • Analysical mindset with attention to detail.
  • Knowledge of Local SEO and its applications.
  • Familiarity with Google Analytics, Google Tag Manager, and Data Studio.
  • Digital marketing expertise and channel knowledge.
  • Excellent communication and problem-solving skills.
  • Fluency in English language.
About the Role
  • The salary for this position is estimated to be around £40,000 - £60,000 per annum, depending on experience.
  • A great team player with enthusiasm for new technology and digital trends.
  • A self-starter who can prioritise tasks effectively.


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