Digital Marketing Specialist

19 hours ago


Edinburgh, Edinburgh, United Kingdom 80 DAYS Digital Full time
80 DAYS Digital

We are seeking a Senior SEO Analyst with 2+ years' experience to join our Digital Marketing team in Edinburgh. The successful candidate will work in a fast-paced digital environment, learn from the best, and collaborate with top hotel and travel brands.

Main Responsibilities
  • Lead client SEO projects, developing comprehensive strategies to improve online visibility.
  • Conduct website technical SEO audits, identifying areas for improvement and implementing solutions.
  • Analyze competitor content and keyword gaps, providing actionable insights to drive business growth.
  • Improve client Local SEO presence, enhancing their online reputation and customer engagement.
  • Set up organic keyword tracking, monitoring performance and making data-driven decisions.
  • Train the SEO team on industry best practices, ensuring they have the skills and knowledge needed to succeed.
  • Provide key SEO insights and reports, helping clients understand their online performance and make informed decisions.
  • Support account management with client queries, delivering exceptional customer service and building strong relationships.
Key Skills
  • Strong knowledge of Technical, On-Page, and Off-Page SEO techniques.
  • Comprehensive understanding of Google Search Console and Webmaster Tools, leveraging these platforms to drive online success.
  • Good understanding of search engine algorithms, staying up-to-date with the latest developments and adjusting strategies accordingly.
  • Knowledge of Local SEO and strategies, helping clients optimize their online presence and reach local customers.
  • Google Analytics, Google Tag Manager, and Data Studio proficiency, using these tools to measure and analyze online performance.
  • Digital marketing methods and channels knowledge, staying ahead of the curve and adapting to changing trends.
  • Analytical mindset and attention to detail, making data-driven decisions and driving business growth.
  • Business dynamics understanding, recognizing the importance of effective communication and collaboration.
  • Excellent English language skills, communicating complex ideas clearly and concisely.
About You
  • You're a team player, working collaboratively with colleagues to achieve shared goals.
  • You're enthusiastic about new technology and digital innovation, always looking for ways to improve processes and outcomes.
  • You're a self-starter and proactive problem-solver, taking ownership of tasks and delivering high-quality results.
  • You prioritize tasks effectively, managing multiple projects and deadlines with ease.

The estimated salary for this role is £55,000 - £65,000 per annum, depending on experience and qualifications.

Benefits
  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and growing company.
  • Continuous professional development and training opportunities.


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