Content Marketing Director
1 month ago
At RELEX Solutions, we're seeking a talented Content Marketing Director to join our dynamic team as an ABM Content Marketing Manager.
About the RoleAs a Content Marketing Director, you'll be responsible for developing industry-specific content for our Account-Based Marketing (ABM) 'Lighthouse' campaigns. This includes white papers, guides, thought leadership articles, blogs, and personalized messaging.
Key Responsibilities- Develop high-quality, industry-focused content on short timelines associated with ABM activities.
- Partner closely with ABM managers and subject matter experts to create tailored content for high-priority accounts.
- Build and implement processes to enhance collaboration between the ABM and Content teams.
- Provide ongoing coaching and mentorship to ABM managers on writing style, audience awareness, and messaging approaches.
- Stay up-to-date with industry trends and ensure content aligns with business objectives and current market needs.
- 3-5 years of experience in content marketing, preferably within B2B, SaaS, or technology sectors.
- Strong understanding of best practices in ABM strategy and targeted marketing.
- Excellent writing and editing skills, with the ability to work on short timelines.
- High social intelligence and mentoring skills.
- Demonstrated ability to create engaging content for industry-specific audiences.
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Content Marketing Manager
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Content Marketing Director
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