Content Marketing Director
2 days ago
Penguin Random House is offering a competitive salary for this position, estimated to be around $120,000 per year, depending on the candidate's experience and qualifications.
Job DescriptionFremantle Group Marketing & Communications is a global leader in the production and distribution of entertainment content, with operations in over 180 countries. We are seeking an experienced Content Marketing Director to join our team and lead the launch and promotional marketing of non-scripted programs, films, series, and formats across various genres.
About the RoleThe successful candidate will sit within Fremantle's Group Marketing & Communications function, working closely with our Global Entertainment, Global Documentaries, and Commercial & International teams to develop and execute title and corporate campaigns in support of sales, launches, and company reputation. This role requires a strong track record in developing creative communications strategies and delivering high-profile global trade and consumer campaigns.
The Content Marketing Director will be responsible for managing the non-scripted comms team, including setting team strategy, ensuring campaign delivery and quality, and meeting the team's development needs. Key responsibilities include:
- Working with senior stakeholders to build and deliver impactful trade marcomms campaigns across a varied content slate;
- Leading the day-to-day execution of communications strategies for Fremantle's Entertainment and Documentary business units, including Fremantle's international distribution arm, production companies, and labels;
- Managing the execution of PR activities for key titles, including market and international festival launches, talent/filmmaker junkets, and industry awards;
- Contributing to the development of and support for the execution of the annual global communications strategies for the Entertainment and Documentary business units;
- Leading internal evaluation and review processes to share successes and learnings;
- Acting as the comms lead for key titles and content brands, developing and maintaining relationships with senior stakeholders across the business;
- Building and maintaining media relationships across international trade contacts;
- Working with Internal and Corporate Comms counterparts to feed through information and communications about the global Entertainment and Documentary business units.
We are looking for a highly experienced and skilled Content Marketing Director who has a strong understanding of the TV and entertainment trade media, markets, awards, and industry landscape. The ideal candidate should have:
- A team-player mentality with a proven track record in developing creative communications strategies and delivering high-profile global trade and consumer campaigns;
- Strong written, communication, and personal presentation skills;
- A desire to increase effectiveness, learning, and best practice, and identify areas for continuous improvement;
- Experience of managing and motivating team members and external suppliers;
- Excellent media contacts and the ability to deliver appropriate coverage;
- Extensive knowledge of TV and entertainment trade media, markets, awards, and industry landscape;
- General media knowledge in traditional and digital arenas.
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