Customer Database Growth Specialist
1 day ago
We are a dynamic fashion brand, Mint Velvet, committed to creating a collection of high-quality, contemporary clothing that reflects our personal style. As a Customer Database Growth Specialist, you will play a crucial role in driving the growth and maintenance of our customer database, ensuring seamless retention marketing activities.
You will work closely with departments to drive trade, collaborate with external agencies, and report on key email and direct marketing activities. Your responsibilities will include campaign management, CRM database growth, critical path coordination, internal and external liaison, retention marketing, campaign reporting, and CRM system operations.
The ideal candidate will have a sound understanding of data analysis, be able to spot patterns, and possess strong Excel skills, ideally to an intermediate standard. They will be agile and flexible in their approach, focusing on solutions not problems, and have excellent communication skills.
We offer a competitive salary of £29,000 - £33,000 per annum, depending on experience, plus 25 days' holiday, private health insurance, and a range of other benefits.
Key Responsibilities:
- Digital Marketing: Execute email campaigns, grow our customer database, and ensure smooth retention marketing activities
- Customer Database Management: Develop strategies to grow and maintain the customer database, ensuring segmentation and targeting are optimised to increase customer engagement and retention
- Critical Path Management: Manage and track critical paths for email and direct marketing activities to ensure timely delivery of campaigns and projects
- Liaison: Work closely with departments (e.g. Design, Content, and Trade) to drive trade and ensure consistent messaging across channels
- Retention Marketing: Support the execution and delivery of retention marketing campaigns, ensuring campaigns are tailored to customer preferences and behaviour
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