Senior Manager of Global Digital Marketing

4 weeks ago

London, Greater London, United Kingdom Warner Music Group Full time
Job Title: Senior Manager of Global Digital Marketing

About the Role:



  • We are seeking an experienced Senior Manager of Global Digital Marketing to join our team at Warner Music Group. As a key member of our Global Marketing team, you will be responsible for building impactful digital campaigns for our most prominent acts, leveraging significant budgets to promote our next global superstars.
  • You will work closely with our artists, managers, and internal teams to develop and execute innovative digital marketing strategies, including content creation, influencer marketing, and advertising campaigns.
  • With a strong focus on innovation and creativity, you will be responsible for leading global creative taskforces, presenting and owning creative excellence globally.

Your Responsibilities:

  • Lead and execute innovative digital marketing campaigns to promote fan and audience growth.
  • Manage relationships with external agencies, ensuring seamless integration and high-quality output.
  • Develop and execute influencer marketing strategies, including building in-house relationships and supporting global deals with creators.
  • Create, curate, and commission engaging content for advertising campaigns and social media channels.
  • Explore and implement creative and innovative methods to promote artists.
  • Be an educator within WMG, sharing best practices, learnings, and innovations in digital marketing.
  • Build and enhance WMG's owned digital channels.
  • Leverage data and insights to inform and refine the creative strategy, ensuring alignment with audience preferences and trends.
  • Compile and distribute a weekly mailer to educate WMG on industry trends, new platforms, and creative campaigns.
  • Learn and apply the fundamentals of media buying to enhance advertising campaigns.
  • Oversee content performance, making adjustments to optimise campaign results.
  • Work with strategy, data, and insights to streamline processes around planning, delivery, and reporting.

About You:

  • 5-7 years of experience in a digital marketing role, with a focus on innovation and creativity.
  • Proven experience in sourcing, creating, and managing digital content.
  • Tech-savvy with a keen understanding of current trends in social media and technology.
  • Exceptional communication and relationship-building skills (phone, VC, written, in-person).
  • Strong experience in managing teams and leading projects.
  • Demonstrated ability to manage relationships with external agencies effectively.

About Warner Music Group:


Warner Music Group is a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We are guided by four core principles that underpin everything we do across all our diverse businesses:



  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.


We are an equal opportunity employer and welcome applications from qualified candidates.


Join us in shaping the future of music and entertainment.

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