Global Digital Marketing Strategist
4 days ago
We are seeking a highly skilled Global Digital Marketing Strategist to join our team at Charity People.
About the RoleThis is a newly-created role, in which you will report to the Marketing & Communications Manager. As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing strategy to support membership growth and strengthen global brand recognition.
Main Responsibilities- Growth-Focused Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy to drive brand awareness and connect with schools, partners, and educators across the globe.
- Marketing of Services: Design and implement cross-channel campaigns to promote services, including professional development, student events, accreditation, and safeguarding.
- Social Media and Community Engagement: Build and enhance the organisation's social media presence with engaging content that highlights the value of British international education.
- Website Management and SEO: Oversee the website to ensure an optimal user experience, increasing organic traffic and conversions for memberships, events, and resources.
- Content Marketing and Business Development: Create and distribute high-quality digital content (e.g., webinars, blogs, case studies, videos) that supports growth objectives and promotes member benefits.
- Data-Driven Marketing for Expansion: Analyse data across digital platforms to identify trends that inform and optimise strategies, boosting membership growth and event participation.
- At least 2 years of digital marketing experience focused on growth, ideally within the education or non-profit sectors.
- Strong proficiency in social media management, website management, SEO, and digital advertising platforms (Google Ads, GA4, PPC campaigns).
- Excellent copywriting skills with a knack for creating content that resonates with diverse global audiences.
- Analytical and data-driven, with the ability to measure campaign success and adapt strategies accordingly.
We offer a competitive salary of £45,000 - £55,000 per annum, depending on experience, and a range of benefits including flexible working hours and a supportive team environment.
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