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CRM and Marketing Specialist

1 month ago

London, Greater London, United Kingdom Recooty Full time
Job Title: CRM and Marketing Executive

About the Role:

We are seeking a highly skilled CRM and Marketing Executive to join our team at Recooty. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to drive business growth and improve data quality.

Key Responsibilities:

  • Develop and implement email marketing campaigns to engage with customers and improve data quality
  • Work closely with the marketing and digital content teams to ensure campaign goals and briefs are met with optimum efficiency
  • Manage the creation and selection of all content for email campaigns
  • Own the build and send process, working with stakeholders to ensure quality standards and deadlines are met
  • Performance reporting and analysis
  • Analyse and interpret channel performance, leading to actionable insights that drive optimization
  • Work with the CRM Manager to identify, prioritize and manage the delivery of agreed performance initiatives that focus on driving growth and improving channel efficiency
  • Channel testing and optimization
  • Support the CRM Manager in designing and implementing optimization plans
  • Track and analyze tests and provide recommendations to ensure performance goals are met

Requirements:

  • Experience of customer segmentation
  • Extensive knowledge and experience with data analysis through various methods
  • Strong coordinator and communicator, able to get things done
  • Good knowledge of Google Analytics and GoSquared
  • Basic Photoshop skills or similar
  • Data interpretation and visualization tools – Tableau, Excel, etc.
  • Strong knowledge about privacy framework and the opportunities and limitations of GDPR
  • Mandarin Chinese (Required)

What We Offer:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced CRM and Marketing Executive looking for a new challenge, please apply today.