CRM Marketing Specialist

1 month ago


London, Greater London, United Kingdom Zapp Full time
About the Role

Zapp, a leading digital-first convenience retailer, is seeking a skilled CRM Associate to join its marketing team. As a key member of the team, you will play a crucial role in translating the company's overall strategy into impactful CRM activities.

Key Responsibilities
  • Collaborate with the Senior Marketing Manager to develop and execute the CRM calendar, driving customer acquisition and retention through actionable campaigns.
  • Manage the execution of CRM activities across all channels, including email, push notifications, and in-app experiences, ensuring seamless communication and data-driven lifecycle messaging.
  • Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
  • Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
  • Collaborate closely with category management, commercial, and supply chain teams to ensure campaign execution and seasonal communications.
  • Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.
Requirements
  • A minimum of 2 years' experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
  • Proficient in HTML for basic edits.
  • Comfortable performing analysis in tools like Google Sheets and Looker.
  • SQL knowledge is advantageous.
  • Creative and analytical Mindset with the ability to design engaging campaigns and analyse performance data with a commercial approach.
  • A customer-first mindset with excellent problem-solving skills.
  • A proactive thinker with a strong sense of ownership and the ability to think critically and independently.


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