Strategic Content Director

1 week ago

London, Greater London, United Kingdom WGSN Full time

Role Overview

We are seeking a highly skilled Strategic Content Director to join our content team in London. This role will play a key part in implementing WGSN's content strategy and translating it into actionable reports for our 43,000 clients.

Main Responsibilities

  • Forecasting and tracking with quantitative and qualitative data within all markets and demographics the impact of social, technological, economic, environmental and cultural change around the world on interior consumers and the interior industry.
  • Lead, manage and nurture a high-performing team of analysts and strategists, fostering a collaborative and innovative work environment while also developing them through bi-annual reviews and ongoing training.
  • Report ideation, creation, editing and scheduling of own as well as team's deliveries. Support the team with the prioritisation of their content, manage and ensure deadlines remain within measure.
  • Take an active part in the development of the content strategy and identifying areas of growth and efficiency together with the Director.
  • Working across WGSN's content verticals and business functions, collaborating on ideation, content creation and strategy.
  • Travel nationally and internationally to cover industry trade shows, conferences and other events as required.
  • Working with WGSN commercial teams to build and maintain strong client relationships and drive new business.
  • Actively and regularly seeks market intelligence via both client calls and industry relationships, preparing client feedback for quarterly reviews and balancing against strategic business priorities.
  • Be confident with briefing and reading data reports (shelf, historic, social media sentiment, third party reports) to extrapolate key actions that will inform our content.
  • Deliver traffic growth by consistently evaluating internal data and client feedback to improve content standards and relevance.

About the Role

This is an exciting opportunity for a skilled content professional to join our team and contribute to the development of our content strategy. As a Strategic Content Director, you will have the opportunity to work with a talented team of analysts and strategists to create high-quality content that meets the needs of our clients.

Requirements

  • Exemplary experience working within market research, strategy, retail or advertising, and excel at bridging macro trends with new product development needs across multiple categories.
  • An inspiring and creative thought leader with an extensive knowledge of consumer forecasting while possessing the skills to assimilate client challenges, turning them into commercial opportunities.
  • Skilled at spotting global trends, comfortable using data, and able to contextualise specific markets in order to support designers, buyers and other key stakeholders.
  • Champion sustainability, diversity and inclusivity across all our content.

We Offer

We have a flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

We have a truly diverse and inclusive workforce, and we are committed to creating a workplace that is free from discrimination and where everyone feels valued and respected.

We are a fast-paced, exciting and dynamic company, and we offer a range of benefits and perks to our employees, including flexible working, pension scheme, life assurance, income protection and employee assistance programme.

We are a global company with a presence in multiple markets, and we offer opportunities for career growth and development.

We are passionate about creating a better future for our clients and our employees, and we are committed to making a positive impact on the world.

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