Regional Marketing Manager

2 weeks ago

Bristol, Bristol, United Kingdom Flight Club Full time

About Us

At Flight Club, we're a team of innovators, creatives, and industry experts working together to disrupt the hospitality industry. Our central team covers the full spectrum of skills needed to bring each concept to life – from design to marketing, sales to interior design, people and training, to finance, gaming and HR and everything in between. We're not just a team of people, we are dreamers, artists, rocket scientists, content curators, forward thinkers and the industry's finest. We love what we do and are proud to be included in the Sunday Times Best Places to Work 2024.

With a total of 16 incredible venues throughout the UK, and a further 12 around the globe, we have ambitious plans and are passionate about developing new and exciting products, which means we're always growing and looking for passionate people to join our team.

The Job

As a Regional Marketing Manager, you will be responsible for the execution of the National Marketing strategy within your region. You will be the local marketing expert for your venues, identifying local marketing opportunities and evaluating marketing performance. The role holder will have proven experience within a similar marketing role and be able to work autonomously, a passionate brand ambassador with a creative mind.

Key responsibilities will include:

  • Create and execute a tailored marketing strategy for your region aligning with the national team objectives and implementation of national strategy.
  • Identify localised marketing opportunities, developing innovative strategies and recommending regional marketing activations to the UK Marketing Director.
  • Have a thorough knowledge of local competitors and market trends to ensure effective brand positioning.
  • Ensure all in-venue marketing collateral is up to date and to standard reporting any inconsistencies to the UK marketing Director.
  • Responsible for marketing reporting for your region, the marketing manager will evaluate the success and return on investment of marketing strategies within your region.
  • This role will work closely with the Business Development Manager and venue Sales and Events Managers for your region, ensuring sales and marketing alignment to maximise brand exposure and strong venue performance.
  • A key member of the venue launch strategy team, this role will own the insights and city research for your region, developing local network relationships and raising brand awareness, to ensure a successful launch in each new city.
  • This role will work closely with the central marketing team, cascading the national strategy, providing insights and ideas on a local level to guide both regional and national tactics ensuring that marketing goals are achieved.

To be successful in this role, you'll:

  • Have experience from a similar regional role within the hospitality industry.
  • Have experience creating and executing regional marketing campaigns that align with the national marketing strategy.
  • Be data and insight centric with the ability to report confidentially and accurately on ROI and performance targets.
  • Have experience in working in a regional role and be comfortable with regular travel and managing marketing activities for multi-site locations.
  • A confident self-starter, with a creative and analytical mindset.
  • Have experience with Meta, GA4, Canva, DesignMyNight and Powerbi.
  • Have experience of budget management from a previous role.

What you'll get

  • Competitive pay.
  • Annual bonus.
  • 33 days annual leave, including bank holidays.
  • Fusion working (our team are regularly in our venues, working collaboratively in our bright offices in Angel, or focusing on individual projects with work from home Thursdays).
  • Staff discount in all venues (50% off Sunday, Monday, 25% off Tuesday – Saturday, and free game hire).
  • Private healthcare.
  • Regular team socials.
  • Monthly learning and development classes, quarterly teambuilding events.
  • Summer and Christmas socials.
  • Help @ hand 24/7 health support.
  • Free access to therapy, nutritionists and physiotherapists.
  • Weekly lunch in venue.

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