Regional Marketing Strategist
3 weeks ago
About Us
We're Red Engine, the team behind Flight Club and Electric Shuffle. We're passionate about disrupting the hospitality industry and creating exceptional experiences. Our central team covers a wide range of skills, from design to marketing, sales to interior design, and everything in between.
We have 16 incredible venues throughout the UK and 12 globally, with ambitious plans to grow and develop new products. We're always looking for talented individuals to join our family.
The Role
We're seeking a skilled Regional Marketing Manager to join our UK Marketing team. As a key member of the team, you'll be responsible for executing the national marketing strategy within your region, identifying local marketing opportunities, and evaluating marketing performance.
The ideal candidate will have proven experience in a similar marketing role, be able to work autonomously, and be a passionate brand ambassador with a creative mind.
Key Responsibilities:
- Create and execute a tailored marketing strategy for your region, aligning with national team objectives and implementing national strategy.
- Identify localised marketing opportunities, develop innovative strategies, and recommend regional marketing activations to the UK Marketing Director.
- Have a thorough knowledge of local competitors and market trends to ensure effective brand positioning.
- Ensure all in-venue marketing collateral is up-to-date and report any inconsistencies to the UK marketing Director.
- Be responsible for marketing reporting for your region, evaluating the success and return on investment of marketing strategies.
- Work closely with the Business Development Manager and venue Sales and Events Managers for your region to ensure sales and marketing alignment and maximise brand exposure and strong venue performance.
- A key member of the venue launch strategy team, you'll own the insights and city research for your region, developing local network relationships and raising brand awareness to ensure a successful launch in each new city.
- Work closely with the central marketing team, cascading the national strategy, providing insights and ideas on a local level to guide both regional and national tactics, ensuring marketing goals are achieved.
Requirements:
- Experience from a similar regional role within the hospitality industry.
- Experience creating and executing regional marketing campaigns that align with the national marketing strategy.
- Data and insight-centric with the ability to report confidentially and accurately on ROI and performance targets.
- Experience working in a regional role and comfortable with regular travel and managing marketing activities for multi-site locations.
- A confident self-starter, with a creative and analytical mindset.
- Experience with Meta, GA4, Canva, DesignMyNight, and Powerbi.
- Experience of budget management from a previous role.
What We Offer:
- Competitive pay.
- Annual bonus.
- 33 days annual leave, including bank holidays.
- Fusion working.
- Staff discount in all venues.
- Private healthcare.
- Regular team socials.
- Monthly learning and development classes, quarterly teambuilding events.
- Summer and Christmas socials.
- Help @ hand 24/7 health support.
- Free access to therapy, nutritionists, and physiotherapists.
- Weekly lunch in venue.
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