Head of Digital Marketing Strategy

17 hours ago


Glasgow, Glasgow City, United Kingdom Johnston Carmichael Full time

We are seeking a Head of Digital Marketing Strategy to join our team in Edinburgh, Glasgow, Dundee, or Aberdeen. As a key member of our marketing team, you will play a vital role in driving the firm's success.

About the Role

The Head of Digital Marketing Strategy will be responsible for leading and implementing our digital marketing strategy and key projects. This includes:

  • Supporting the Marketing Director in setting digital priorities and brainstorming innovative growth strategies.
  • Overseeing digital marketing activities, including SEO/SEM, database marketing, email campaigns, social media, and display advertising.
  • Measuring and reporting on the performance of digital marketing campaigns, assessing results against ROI and KPI goals.
  • Identifying trends and insights to optimise spend and performance.
  • Analysing the end-to-end customer experience across channels and touchpoints to identify improvement opportunities.

The salary for this role is approximately £60,000 - £75,000 per annum, depending on experience.



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