Digital Marketing Director
3 weeks ago
Head of Digital Marketing at TechNET Immersive
Salary: $120,000 - $180,000 per year
We're seeking an experienced Digital Marketing Director to lead our email marketing efforts and drive business growth. As a key member of our team, you'll oversee the creation and optimization of direct email marketing campaigns, analyze performance metrics, and implement best practices for segmentation, automation, and personalization.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy to increase brand awareness and engagement.
- Analyze email performance metrics, A/B testing, and data to improve open rates, CTRs, and conversions.
- Implement best practices for segmentation, automation, and personalization to drive engagement.
Requirements:
- 7+ years of experience in marketing, with at least 3 years in a management role.
- Proven experience in influencer marketing, digital marketing, and brand management.
- Strong analytical skills and the ability to interpret data to drive decision-making.
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