Digital Marketing Director

3 weeks ago


Glasgow, Glasgow City, United Kingdom TechNET Immersive Full time

Head of Digital Marketing at TechNET Immersive

Salary: $120,000 - $180,000 per year

We're seeking an experienced Digital Marketing Director to lead our email marketing efforts and drive business growth. As a key member of our team, you'll oversee the creation and optimization of direct email marketing campaigns, analyze performance metrics, and implement best practices for segmentation, automation, and personalization.

Key Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy to increase brand awareness and engagement.
  • Analyze email performance metrics, A/B testing, and data to improve open rates, CTRs, and conversions.
  • Implement best practices for segmentation, automation, and personalization to drive engagement.

Requirements:

  • 7+ years of experience in marketing, with at least 3 years in a management role.
  • Proven experience in influencer marketing, digital marketing, and brand management.
  • Strong analytical skills and the ability to interpret data to drive decision-making.


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