Senior Digital Marketing Manager

2 days ago


Glasgow, Glasgow City, United Kingdom Johnston Carmichael Full time

Johnston Carmichael is recruiting a Senior Digital Marketing Manager to join our team in Edinburgh, Glasgow, Dundee, or Aberdeen. The ideal candidate will have proven working experience in digital marketing at manager level and strong analytical skills.

About the Role

The Senior Digital Marketing Manager will be responsible for leading and implementing our digital marketing strategy and key projects. This includes:

  • Supporting the Marketing Director in setting digital priorities and brainstorming innovative growth strategies.
  • Overseeing digital marketing activities, including SEO/SEM, database marketing, email campaigns, social media, and display advertising.
  • Measuring and reporting on the performance of digital marketing campaigns, assessing results against ROI and KPI goals.
  • Identifying trends and insights to optimise spend and performance.
  • Analysing the end-to-end customer experience across channels and touchpoints to identify improvement opportunities.

The salary for this role is approximately £45,000 - £55,000 per annum, depending on experience.



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