Senior Digital Marketing Specialist

6 days ago


Glasgow, Glasgow City, United Kingdom Systal Technology Solutions Full time

About Us:

Systal Technology Solutions is a leading provider of managed network and security services, transforming enterprises through innovative solutions.

We are seeking a skilled Digital Marketing Executive to lead our digital marketing efforts, with a focus on driving brand awareness, lead generation, and customer engagement.

This is a hands-on role in a small marketing team, suitable for a self-motivated individual who is comfortable across various digital channels.

Your Key Responsibilities:

  • Plan, execute, and optimise multi-channel digital campaigns to drive business objectives.
  • Collaborate with internal teams to create compelling, data-driven campaigns that align with company goals.
  • Manage content posting, audience interaction, and social media analytics to measure ROI.
  • Ownership of the planning, implementation, tracking, and performance of Systal's paid search, social, and traditional digital advertising platforms.
  • Oversee paid search campaigns (Google Ads, LinkedIn Ads) to achieve business objectives, ensuring cost efficiency and high ROAS.

Requirements:

  • Proven experience in digital marketing, social media management, and campaign execution.
  • Expertise in LinkedIn Ad Manager and paid search advertising.
  • Strong analytical skills with proficiency in tools like Google Analytics.
  • Knowledge of SEO best practices and website optimisation techniques.
  • Experience in email marketing platforms.
  • Excellent verbal and written communication skills.

Benefits:

A competitive salary and benefits package, including a base salary of £45,000 - £55,000 per annum, depending on experience.

We offer a positive and inclusive work environment, opportunities for professional growth and development, and a range of employee benefits.



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