Digital Marketing Specialist
3 weeks ago
Digital Marketing Specialist
About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our dynamic marketing team in Glasgow. In this role, you will be responsible for managing and optimizing pay-per-click (PPC) campaigns across Google and Bing.
The ideal candidate will have around 3 years of experience with PPC campaigns, strong analytical skills, and excellent communication skills.
You will also have in-depth knowledge of Google Ads and Bing Ads, as well as experience using tools like Semrush and Salesforce.
Responsibilities- Develop, implement, and manage PPC campaigns to drive targeted traffic and generate high-quality leads.
- Conduct keyword research and ad copywriting to optimize campaign performance.
- Monitor and analyze campaign performance data to make data-driven decisions and optimizations.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Around 3 years' experience with PPC campaigns.
- In-depth knowledge of Google Ads and Bing Ads.
- Strong analytical skills and ability to interpret complex data.
- Excellent communication and teamwork skills.
- Google AdWords certification.
- Experience using Semrush.
- Salesforce experience is preferred.
- Competitive salary: Up to £50,000 per year.
- Personal growth and development opportunities.
- Regular company outings and events.
- Hybrid working options.
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