Marketing Strategy Lead

3 days ago


Glasgow, Glasgow City, United Kingdom Johnston Carmichael Full time

We're seeking an experienced Senior Marketing Specialist to drive our digital marketing strategy and deliver business growth. As a key member of our marketing team, you'll play a critical role in shaping our online presence and engaging with core audiences.

Key Responsibilities:

  • Developing and implementing a comprehensive digital marketing strategy, aligning with business objectives.
  • Leading and collaborating with external agencies, including web development partners, to deliver high-quality digital projects.
  • Planning and executing digital marketing campaigns, leveraging SEO/SEM, database marketing, email campaigns, social media, and display advertising.
  • Measuring and analyzing campaign performance, identifying trends, and optimizing spend and performance.
  • Ensuring adherence to digital best practices and delivering training to the team.
  • Providing expert guidance on email marketing software and developing digital transformation projects.

Salary: £65,000 - £85,000 per annum, depending on experience.

What We Offer: A dynamic work environment, flexible working arrangements, and a range of benefits to support your career growth and well-being.



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